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  • What is CRM Software? A Guide to Types and Benefits of CRM

    Every business wants to foster strong customer relationships, increase sales, customer retention, and improve the efficiency of the organization, but all these milestones cannot be achieved through traditional methods.

    The old methods required you to manually create excel sheets or handwritten notes to store customer data, but with the proliferation of technology, these tasks are now done automatically through CRM (Customer Relationship Management) software.

    To compete with your rivals and increase the competency of your organization, you need CRM software.

    What is CRM software?

    CRM-Customer Relationship Management software is a system that lets different departments like customer service, marketing, and sales organise their notes, activities, and other important data into one platform. Every member of your team can access real-time client data they might need.

    These days, CRM software stores data in the cloud. This lets team members seamlessly coordinate with each other from anywhere and provide enhanced services to customers.

    The old traditional systems were not competent enough to match the performance and capabilities of the CRM software. CRM systems simply revolutionised the whole way businesses used to operate and interact with their customers.

    What does CRM software do?

    The CRM system compiles data from a wide range of different sources, be it websites, email, SMS, telephone, social media, and many more. This allows businesses to get more information about their potential customers and how to best serve their needs, thus driving more sales and effectively retaining customers.

    Cloud-based CRM systems let you store all your data in one place and in any department, a team member can access it from anywhere and anytime. Many businesses that use spreadsheets, inboxes, or notes to track things lack customer service experience and just can’t keep up with this rapidly evolving world.

    With an Excel sheet, businesses can keep track of:

    • Name
    • Telephone number
    • Email
    • Address
    • Date of purchase
    • Customer type

    But with CRM software, they can do all that plus:

    • Company size
    • Lead scoring based on triggers
    • Multiple contacts within a company
    • Company title
    • Current sales statistics
    • In-depth reports
    • And much more!

    A good CRM will allow you to add tasks that you have planned or completed, similar to follow-up messages, and then track what types of responses have or have not worked.

    A good CRM system will also show how hot or cold a lead is. The more information you feed in, the more information it will give you back.

    CRM Software Advantages

    The number of benefits CRM platforms offer is staggering. From marketing, sales, customer support to any department that comes in direct contact with the customers, CRM systems are inevitable for them.

    a. Increased Efficiency
    The biggest advantage of CRM software for organisations is that it stores information in a cohesive system, giving the freedom to access real-time information from anywhere in any department. You can enter basic contact information such as a phone number and an email address, and once the system is up and running, you can track all of the basic and advanced information for each and every customer.

    According to a survey report, CRM systems can reduce labor charges for customer service by as high as 40% and in some cases even more. It also significantly reduces time spent collecting information, giving the ability to complete the work of two persons by one.

    b. Tracking down the task
    A good piece of software integrates a company’s daily workflow and reduces the amount of time spent on mundane tasks. CRM software helps in automating everyday workflow, thus enhancing customer engagement, consistency, and increasing the competency of the company.

    c. Increasing Sales Opportunities
    After getting a few thousand customers, businesses struggle to come up with new ideas to increase their sales. Learning the behaviour of consistent customers and potential customers is a common practice, and CRM software can help you track purchasing patterns and provide detailed insights into customer trends. All these analytics help in developing a detailed and consumer-focused strategy, thus driving more sales and revenue.

    d. Tracking the Progress of Sales
    Tracking the progress of sales is important to understand whether your plans and strategies are paying off or not, and a good CRM system lets you do this effortlessly. Whether you’re working individually or you have your own large sales team, you can track leads and follow up with a CRM.

    You can assign leads to your sales team and track their every minute of progress easily.

    e. Personalize communication with customers.
    Personalized communication is a very important part of driving more sales and enhancing the user experience. CRM offers a wide range of features to maximise personalization and to effectively deepen relations with customers. According to a study done by IT services giant Infosys, 86% of the consumers said personalization played a very crucial role in their purchasing decisions. You can use CRM to create personalized emails, SMS, deals by using their name.

    f. Increase Customer Retention
    CRM software can help you identify who your most revenue-generating customers are and how to best serve their needs while simultaneously increasing retention. You can reach out to your most revenue-generating customers through personalised emails, SMS, or any other way to get a deep insight into customer behaviour. This lets you understand customer behaviour and plan a strategy to cater to their needs and also increase sales while minimizing the risk of losing them.

    Types of CRM software

    We talked a lot about CRM software working and its different use cases. CRM software consists mainly of three types. Let’s understand this one by one.

    a. Operational CRM
    Operational CRM systems give sales, marketing, and customer support departments the ability to provide enhanced support to their existing and potential customers.

    After feeding the contact information into the system, the system can be used for

    • Selling Automation
    • Automation in marketing
    • Service Automation

    This gives different departments the flexibility to work together to serve customers in a better way and increase sales for your company.

    Storing all information in one cohesive system improves company operations at the same time, reducing communication errors, thus closing more deals.

    b. Collaborative CRMs – CRMs that work together
    As the name implies, collaborative CRMs offer the freedom to share customer information between different departments. The basic difference between operational and collaborative CRMs is that operational CRMs focus on marketing and sales, while collaborative CRMs emphasise customer service.

    This tool enhances the exchanging of information between departments like marketing, sales, and support teams also. This easy exchanging of information between different departments results in building customer relationships.

    c. Analytical CRMs – CRMs with analytical capabilities
    Collecting information will not provide any significant advantage until you know how to properly use collected information to drive sales. Analytical CRMs are built to maximise the use of collected info like points of contact, customer interests, preferences, channels, and many more things to understand customers.

    After understanding customers and recognising their patterns, businesses can make better decisions and build a proper strategy to cater to customer demands in a more enhanced manner.

    Choosing the right CRM software

    Having different options to choose from is good, but it can also become a pain if you don’t know which system you should opt for and how it will affect your business.

    What if you need an operational CRM to help you streamline and automate important tasks, but you also want to have an analytical CRM to properly utilise stored information?

    It’s not easy to decide which type of CRM you should go for and how it will fulfil your business goals. So, we decided to create a guide for you to choose the right CRM.

    Choosing the Right CRM

    It’s not easy to decide which tupe of CRM you should go for and how it will fulfill your business goals. So, we decide to craete a guide for you to choose the right CRM.

    Create a Requirement Checklist
    Doing this will help you understand whether you need a special CRM, if yes what kind.

    Know your Industry
    Be aware of any trends in your industry that may influence type of CRM you need.

    Ask Questions
    Include questions about your company, the vendors and solution.

    Comparison of Products
    One of the best ways of evaluating solutions is by doing a comparison of similar products.

    FinCRM.com – CRM Software

    FinCRM.com is a leading CRM Software using which companies can manage customer data, access business information, automate sales and marketing processes, and boost productivity

    Benefits of FinCRM.com

    1. CRM that is self-hosted
    CRM Software can be installed on your own web server, local host, or on-premises.

    2. The number of users is unrestricted
    With admin role management, you can have an unlimited number of users and records.

    3. CRM Software That Is Made to Order
    The ability to tailor CRM to your specific needs and business

    4. Created with Laravel
    The most popular Open Source MVC web application framework is Laravel.

    5. CRM Software that is Open Source
    It is the most extensively used Open Source CRM software that can be fully customised.

    6. Fixed Cost
    CRM Software at a Significantly Reduced Cost with No Hidden or Monthly Fees
    After reading and following this guide you`ll be able to select the right CRM Software for your business.

    A CRM Software goes a long way in giving customer a unique personal approach that enhances customer retention and loyalty and hence must be implemented by all companies.

  • What is CRM

    Running a business has numerous challenges. One of them is to keep a strong relationship with the current customers. You have to learn and be aware of their preferences, needs, and purchase pattern to provide them with the right kind of products and services at the right time.

    It might sound like a time-consuming task but take the help of technology to accomplish it effortlessly. You might be wondering what kind of technology I am talking about.

    In this article, we will introduce you to CRM (Customer Relationship Management). It will keep the record of all your customers’ data in one single place. It means you can maintain a track with your clients about all the deals. And again, that’s not all.

    What does CRM do?

    It is CRM which makes it easy for you to manage relationships with your clients. Alike a Facebook profile, all the information about a client is saved in CRM. You can reach each client individually when you have their profiles in your hands. These profiles hold the
    interests, preferences, etc of the clients. For example, if you like to wear Nike shoes the CRM will gather information about your shoe choices, which brands you have checked, what did you like or dislike about them. It will also show your purchase history of shoes. The next time when you go for buying shoes your decision might be influenced by the automated processes of CRM.

    For businesses, CRM is very helpful in increasing sales. CRM also aims to enhance customer experiences. It also enhances the automation of important parts of the sales cycle. Moreover, it also gives you the freedom to work as a team because everyone can share the same information and work on it.

    Key Features of Customer Relationship Management (CRM)

    Customer Relationship Management has got features that will make it an integral part of your business. Learn more about CRM and its benefits to use it properly.

    Access Contact Information

    You can access contact information about your clients. It includes email address, mailing address, phone number, social media accounts, and even websites.

    Interaction tracking

    CRM provides a strong feature to track online chats, phone calls, emails, and customer support tickets. It is possible to keep track of all the platforms and keep the records as interaction history for all the clients individually in an organized manner.

    Purchase History

    Alongside the communication history, you will find interesting data about customers’ purchase history. From it, you can know how the client has come to learn about your
    business.

    Contact Management


    Many still use excel spreadsheets to keep all the information about their clients. However, in a spreadsheet, you cannot constantly update, analyze and sync the gathered data with your team. CRM is a better choice because you will be able not only to create new contacts
    but also properly manage them. Start using CRM instead of Excel from today. Access data from a single location

    Sometimes your valuable data might get lost. Again, information can be hidden in your employees’ inboxes. In this scenario, CRM can help you to store data in one centralized place and you can easily keep track of it.

    Automation

    Keeping records manually is not a common practice now. If you are still doing it, switch to CRM immediately and enjoy the benefits of automation. It is an advantage of the automation process which enables to automate repetitive tasks. Besides, you can send
    follow-up reminders for tasks. As a result, the employees become more productive.

    Ease of use

    CRM is a cloud-based platform. You can access CRM from your mobile phones, laptops, tablets, or any other device.

    Lead generation

    In the past, the sales representatives of any company used to spend hours generating leads. Now they can take the help of Customer Relationship Management software to reduce the workload. The leads will be available for the representatives in an organized manner in CRM
    software to access and use. You need to have a clear idea about how the representatives are generating the leads and the use of CRM to make things easy and more convenient.

    Lead management


    CRM can be an effective tool for lead management as well. It plays a vital role in converting prospects into potential customers. It is possible to connect with potential customers at the right time by following the leads.

    Integration with different platforms:

    CRM empowers you by showing your email campaigns, marketing tools, forms, landing pages, and advertisements – all from one place.

    Predict Future Sales:

    Based on the past and present data about the clients, you can make forecasts about future sales of any product and service. The predictions will be more accurate. It will also help to set goals for your future projects. You will have ideas about the future sales opportunities as well as the risks.

    Pipeline management:


    You can easily create an overview of your sales pipeline by using CRM.

    Reporting and Analyzing

    CRM works as an important tool for reporting and analyzing sales figures regularly. Moreover, you can also develop reports on the sales representative’s performance. Besides, you can also find out the company’s strengths and weaknesses. You can address the
    problems and take steps to resolve them. It will increase your sales.

    Benefits of using Customer Relationship Management (CRM)

    Companies always want to do more in less time. Customer Relationship Management system helps to do that and more.

    Connecting with customers

    Right at the start of using CRM, you will see how it helps you to connect with clients. It is a good way to identify your potential clients and communicate with them about your products and services. Grab the attention of the potential customers easily. Since you have
    already got an idea about their interests, it will be easier for you to pursue them. On the other hand, maintaining a strong relationship with your existing client’s CRM can be considered a blessing. You can always keep an eye on the interaction pattern of the
    customers. You will not be afraid when your business is growing, rather you can maintain communication with your clients persistently.

    Understanding your customers better

    You will be able to understand your clients better. Naturally, you can anticipate their needs and address them timely. So there is a high chance that they will become your repeat customer. At the same time, you can solve their problems by reaching out to them when
    they need you. Again, you have access to their previous purchase history and interactions. Even tracking the support tickets may prove helpful to solve any issue at a faster pace.

    Collaboration with your team made easy

    You can collaborate with your marketing team to develop useful content for both potential and existing clients. It enhances your selling efforts and marketing promotions to targeted audiences. It also helps the sales team in the successful execution of multiple deals. You can align the teams to grow efficiently.

    Furthermore, CRM makes the inter-communication between departments smooth and effective.

    Discover new insights

    CRM helps to discover new insights from business data. You and your team will be able to see all the data from a single interface. As a result, timely informed decision-making is possible. You can plan, which will eliminate any guesswork. Rather you will tend to work
    with facts.

    Safeguarding business

    You will have full control over both your customers and business information. At the time of any unexpected events, your data is protected and safe. There is no fear of losing them.

    Do business without borders

    You can access apps and web interfaces from any device. You and your team can get the job done from anywhere.

    Real-time updates

    You will get all the updates about the sales from time to time. You do not have to do any calculations. Rather all the reports will be updated automatically instead. You can check whether which marketing campaigns are effective and successful. Find out more about how
    the customers are responding to particular marketing campaigns effortlessly.

    Team evaluation

    The sales manager of your company should use the Customer Relationship Management software to monitor and guide employees working with him. He or she can track the sales representative’s performance and make evaluation reports.

    Improve the quality of products and services

    As you can see what the customers are saying about your products and services,  you can track the interactions and improve the quality of your services.

    Cost-effective

    CRM is a cost-effective tool. After setting it up, you will not require any other hardware to keep records.

    As your business grows you have to work more efficiently to reach your clients. CRM helps to boost the process and you can say ‘no’ to many mundane tasks with full automation and authority.

  • Laravel CRM Software

    CRM is the concept of managing customer data for a more effective customer relationship and its importance in business has increased substantially. There are various CRM software’s available today based on various technologies and deployment options such as open source, cloud, self hosted, SaaS etc.

    These days there is trend to use Open Source Software frameworks and products. Laravel is an open-source framework based on PHP programming language.

    What is Laravel CRM Software?

    Laravel CRM software is CRM software that is developed using the Laravel framework. This framework is one of the most popular among software developers with over 35 thousand developers in appreciation of the features offered by the framework.

    Benefits of Laravel Framework

    Of all the frameworks based on PHP, Laravel is the most popular and it boasts most of the benefits that made PHP the software development framework giant that it once was. Let’s look at some of the advantages of using the Laravel framework for developing CRM software.

    Easy Development

    Different factors make the development of CRM software on the Laravel framework straightforward. The number of developers working on the platform means that there is enough support for the development of any project. The exciting thing is the ease of development does not sacrifice the application functionality.

    Create fast new CRM Software modules

    Another benefit of developing your CRM software on Laravel is the fact that your application can be developed to be fast by taking advantage of the cache driver on Laravel that caches object in the file system.

    Security

    No matter the level at which you develop software, you will admit that security is one of the most important considerations. Using the Laravel framework in developing your CRM software offers you a security guarantee as it secures your application and protects it against security risks such as SQL injection, cross-site requests, and so on.

    Features of Laravel Framework

    Laravel is an excellent framework for developing CRM software. We have also touched on some of the benefits of using this framework. Now, let’s look at some of the features that give the framework these benefits.

    • Laravel has some pre-installed libraries and packages that contribute to the speed of development.
    • The API management directories are quite good at adding to the development experience.
    • Fast development time
    • Laravel is a great choice for developing any type of CRM software no matter the size.
    • Laravel is a Model-View-Controller framework so the model, routes, database, and view are already separated.
    • The framework supports unit testing.

    Final Thoughts

    Open-source CRM software has become a mainstay in the software industry and more of this CRM Software will be entering the market in the coming years. Of all the software frameworks currently available, Laravel provides some of the best options out there.

    If you have a decision to make on the type of CRM software to go for, choosing the Laravel framework based CRM Software is a good idea.
    FinCRM.com is a leading open source CRM Software developed on Laravel framework. It has all the features of an advanced CRM Software and helps business improve sales and customer relationship.

    Resources:
    1) Laravel
    2) PHP
    3) FinCRM

  • Facebook CRM Integration

    Facebook is a leading social media website that allows people to connect with their friends and families.
    It also provides businesses with a platform to advertise and sell products to consumers. Facebook ads can be a great way to market your products or services to interested users. Facebook ads is easy to understand and makes it a good option for businesses with little marketing experience. Businesses can create ad campaigns that target specific demographics based on their interests or behaviors and get quality leads.

    There are 2 ways Facebook Ads and Leads can be integrated with CRM

    a. CSV Import

    Facebook lead using CSV upload

    1. Go to your Meta facebook Suite.

    2. Then click on All Tools > Instant Forms.

    3. Then download the csv of your leads.

    4. Next, go to our crm software and login as admin then go to settings and click on extensions.

    5. Next, click on the import leads from facebook CSV Files.

    6. Next, click on Add new button a new form will open the upload your download csv files.

    b. Using Zapier Webhooks

    Import Facebook leads using Zapier

    Webhooks are a powerful feature in apps and websites. They allow users to connect their apps and websites to a system and send data without user interaction.

    Using webhooks saves time when integrating systems, collects data without users sharing it and lets you send notifications to users without interrupting their experience.

    Zapier is an app that utilizes webhooks to connect apps and websites together. Developers can use webhooks in their apps and easily send data to Zapier using the app’s backend system.

    The process is:

    1. First create an account in Zapier and create a Zap for Get in Webhooks by Zapier when new lead in Facebook Lead Ads.

    2. Add Trigger for Facebook Lead Ads.

    3. Add action for Webhook. Under action field give them an your webhook or callback api for storing the facebook leads. Zapier automatically store the facebook leads in your account if he finds out any new lead in your facebook ads.

    4. Next, go to crm admin panel > click on setting > extensions > import leads from facebook using zapier.

    The leads from zapier webhook will be imported in the CRM Software

    FinCRM provides integration with Facebook and that allows users to automatically capture leads from their Facebook business pages.

    Simply connect the two systems Zapier and Facebook with FinCRM.com and all the leads generated from submissions through Facebook lead ads will be captured and sent straight to your CRM software.

    Contact us for free guidance on setting up a Facebook Ad campaign

    Resources:
    https://www.facebook.com/
    https://www.facebook.com/business/ads
    https://zapier.com/
    https://zapier.com/how-it-works

    Notes:
    1) First before integrating the facebook in zapier users must have a facebook account with their Page and form. Because without a page it will not connect the future process.

    2) And in CRM you must have an url for storing the zapier request. As i mentioned in the action image the url is https://your_domain/admin/storefblead

  • What is the Contact Management Software

    Contact Management Software is an online tool for managing contacts of clients, prospects, suppliers and any other business associates. It enables a company to get a complete view of customer details in a simplified manner. It includes phone numbers, email addresses, and social media profiles etc.

    FinCRM.com CRM Software has an in built contact management module. It can track customers and sales leads to marketing campaigns and even performance of sales team.

    Benefits of using contact management software

    Organize all your data
    Contact management involves saving customers’ details, such as name, phone number, address, and social media handle, in a searchable database

    Customer centric approach to business
    Contact management software unifies every record across the entire customer lifecycle, in one place. Understand contacts better with a 360-degree view of the business cycle

    Real time access to data
    Information is available online. Internet-based Contact Management software provides information that is available to all users instantaneously via any connected device, anywhere.

    Integration of social information
    Software can also easily be used to analyse the social interactions and conversations that contacts are having on Facebook, Twitter, LinkedIn and other social networks

    Enable better collaboration among teams
    View email and phone interactions between your contacts and the staff. Allocate and share contacts within company

    Track end-to-end sales activities
    View entire sales activity history and the key contacts of an account to help close a deal. Finding and contacting new prospects is made easy with Contact Management

    Follow Up on All Contacts
    Make appointments calls and send emails from within the software

    Centralized Database
    Integration of customer information from other sources .All users and applications share a common database that is centrally maintained and updated.

    Customer Service
    Contact management software is connected to Ticket management and it gives support staff details of all interactions and assists them to find and offer solutions online

    Always Updated
    Cloud-based system allows employees to update their system with the latest information about a contact wherever they are, from any web-enabled device. All data is stored on a single online database, so new and updated information is instantly available to all employees.

    Contact management is a basic module of a CRM Software that helps in managing leads and automates the sales processes.

    Contact management is among the primary functions to be offered in CRM software Contact management software made it easy to store and retrieve contact information. It also tracks and saves customer interactions in the contact database to build an integrated client profile.

    Contact Management along with CRM Software is now an integral part of business process of a every company.

  • Features of the Contact Management Software

    Contact Management Software enables a business to collect and organize customer data efficiently. It maintains a database containing names, phone numbers and address etc of all the contacts.

    Contact Management is the foundation of a CRM Software and it involves the process of storing contact details and tracking their interactions with a business. It can be used as a standalone tool or as a part of the CRM Software

    Within the contact management database feature, there are two distinct contact categories available – People and Companies, each containing different types of contacts

    Contact management software can be used by sales teams to drive productivity. It can also be used by anybody looking to move from manual
    work of using spreadsheets, to managing contact information online. It helps in increasing better customer relationships.

    Features of Contact Management Software

    Create Contact
    Users can create a contact by adding names, email, phone, notes and address etc .Adding new contacts to your business contacts database is a simple process

    View Contact
    Users can view contact details and search contacts using various keyword search options

    Lead Management
    Contact Management Software allows you to convert contacts into qualified leads

    Import/Export
    Data can be imported or exported in CSV format

    Update Records –
    Edit and manage up-to-date records of contacts

    Database
    A contact manager lets you manage your contacts like in a centralized address book

    Track Purchases
    Track customers as they progress through the sales pipeline and make first purchase

    Unified view of the customer
    Combining the tracking of contacts, their interactions with the business, and their preferences and service issues, it is possible to create a single view of the entire customer journey

    Customer Service
    Contact Management allows businesses to improve service levels leveraging a wider range of data

    Data Analysis
    Create actionable segments of your contacts with tags based on specific demographic or behavioural attributes, such as industry, location, job title, or company size

    Reports
    Run reports based on daily/weekly/monthly basis and view graphical reports

    Track
    Every interaction with a contact is tracked and updated in real time

    Call Record
    Get a complete picture of every customer from call records and campaign history, to deals in which they are currently involved

    Team Work
    With contact management software, entire team gets access to detailed contact profiles that help you better interact with your contacts and keep them engaged with your brand over the long term

    Account Management
    Company details of the business contacts database information is connected to the individual’s details

    Contact Management module of the CRM software designed to help businesses deal with the critical task of managing contacts, organizations,
    partners, vendors, and suppliers.

    Contact Management from FinCRM.com offers the best solution for storing information essential to your sales process. Using the contact management software, companies can manage and nurture business contacts and foster healthy relationships.

  • Benefits of the contact management software

    Contact Management Software is an online tool for managing contacts of clients, prospects, suppliers and any other business associates. It enables a company to get a complete view of customer details in a simplified manner. It includes phone numbers, email addresses, and social media profiles etc.

    FinCRM.com CRM Software has an in built contact management module. It can track customers and sales leads to marketing campaigns and even performance of sales team.

    Benefits of using contact management software

    Organize all your data
    Contact management involves saving customers’ details, such as name, phone number, address, and social media handle, in a searchable database

    Customer centric approach to business
    Contact management software unifies every record across the entire customer lifecycle, in one place. Understand contacts better with a 360-degree view of the business cycle

    Real time access to data
    Information is available online. Internet-based Contact Management software provides information that is available to all users instantaneously via any connected device, anywhere.

    Integration of social information
    Software can also easily be used to analyse the social interactions and conversations that contacts are having on Facebook, Twitter, LinkedIn and other social networks

    Enable better collaboration among teams
    View email and phone interactions between your contacts and the staff. Allocate and share contacts within company

    Track end-to-end sales activities
    View entire sales activity history and the key contacts of an account to help close a deal. Finding and contacting new prospects is made easy with Contact Management

    Follow Up on All Contacts
    Make appointments calls and send emails from within the software

    Centralized Database
    Integration of customer information from other sources .All users and applications share a common database that is centrally maintained and updated.

    Customer Service
    Contact management software is connected to Ticket management and it gives support staff details of all interactions and assists them to find and offer solutions online

    Always Updated
    Cloud-based system allows employees to update their system with the latest information about a contact wherever they are, from any web-enabled device. All data is stored on a single online database, so new and updated information is instantly available to all employees.

    Contact management is a basic module of a CRM Software that helps in managing leads and automates the sales processes.

    Contact management is among the primary functions to be offered in CRM software Contact management software made it easy to store and retrieve contact information. It also tracks and saves customer interactions in the contact database to build an integrated client profile.

    Contact Management along with CRM Software is now an integral part of business process of a every company.

  • The best Three Business Schools of USA

    1. University of Pennsylvania: Wharton
    It is the World’s first collegiate business school, established in 1881. It has the Largest and one of the most published business school faculty, with 250+ standing and associate members. It has 11 academic departments and 25 research centers and initiatives. It has 86,000 alumni in 145 countries around the world.

    According to Wharton – “When it comes to business executive education, learning is not enough. It is about returning to work prepared to make an impact. That is the true measure of success. That is why our open-enrollment programs are focused on one thing — results.

    At Wharton, we are dedicated to delivering Impact through Education Our open-enrollment executive education programs are designed to leave a lasting impact on executives and their organizations. That is why we offer a unique, multi-month process that helps reinforce the classroom learning — and achieve maximum impact back at the office. We call this the Wharton Learning Continuum.”

    With over 250 professors, 18 majors and nearly 200 electives, the Wharton MBA program gives you enormous flexibility and choice to follow your interests — including the power to create your own individualized major.

    For More details, Check out: http://www.wharton.upenn.edu/

    2. Harvard Business School
    Harvard Business School (HBS) is the graduate business school of Harvard University in Boston, Massachusetts, and is widely recognized as one of the top business schools in the world.

    About Harvard Business School – Harvard Business School (HBS) is the graduate business school of Harvard University in Boston, Massachusetts, and is widely recognized as one of the top business schools in the world. The school offers a full-time MBA program, doctoral programs, and many executive education programs. It owns Harvard Business School Publishing, which publishes business books, online management tools for corporate learning, case studies, and the monthly Harvard Business Review.

    It is ranked #2 among U.S. business schools by U.S. News & World Report, #1 by the QS Global 200 Business Schools Report,[3] #2 by Bloomberg BusinessWeek, #3 by Forbes, and #14 by The Wall Street Journal. Internationally, it is ranked #3 in the world by the Financial Times, #5 in the world by The Economist, and #21 in the world by The Wall Street Journal. Three HBS professors, Mikolaj Piskorski, Zeynep Ton, and Anita Elberse, were recently named the 40 Best B-School Professors Under the Age of 40 by Poets & Quants.

    According to Harvard Business School – “For more than a century, our faculty have drawn on their passion for teaching, their experience in working with organizations worldwide, and the insights gained from their research to educate generations of leaders who have shaped the practice of business in every industry and in every country around the world.”

    Introduced to business education in 1925 by HBS faculty, the case method is a powerful interactive learning process that brings the complex and dynamic realities of business analysis and decision making into the classroom.

    The cornerstone of the School’s renowned general management approach, the case method provides students with the transcendent skills, insights, and self-confidence required to meet the interdisciplinary demands of real business situations.

    HBS faculty work with business leaders at organizations of all sizes around the world to research and write more than 350 new cases each year, updating and refreshing about a third of course content annually to ensure relevance to current and emerging practice.

    Nearly 80 percent of cases used at business schools worldwide are developed by HBS faculty. The School’s commitment to being at the forefront of the current and evolving practice of business has led to education and research programs that reflect the realities of the marketplace.

    Case studies replicate actual business situations and are taught so that students must work together to make difficult decisions under typical management conditions, including a lack of complete information, complex tradeoff situations, and time pressure.

    Research at HBS is firmly grounded in knowledge of business processes—in entrepreneurial companies and established firms as well as nonprofit organizations—and unconstrained by the boundaries of academic disciplines.

    For More details, Check out: http://www.hbs.edu/

    3. Stanford Graduate School of Business
    Stanford University is one of the world’s leading research and teaching institutions. It is located in Palo Alto, California. Stanford Graduate School of Business offers full-time MBA, PhD, and MS degree programs, executive programs for experienced managers, and lifelong learning

    About Stanford Graduate School of Business – Stanford University is one of the world’s leading research and teaching institutions. It is located in Palo Alto, California.

    Stanford Graduate School of Business offers full-time MBA, PhD, and MS degree programs, executive programs for experienced managers, and lifelong learning

    The mission of the Stanford Graduate School of Business is to create ideas that deepen and advance our understanding of management, and with those ideas

    The Stanford Graduate School of Business (also known as Stanford Business School, Stanford GSB, or The GSB) is one of the professional schools of Stanford University, in Stanford, California.

    The Stanford GSB offers a general management Master of Business Administration (MBA) degree, the Sloan Master’s Program (which is a full-time ten-month MS in Management for mid-career executives) and a Ph.D. program, along with a number of joint degrees with other schools at Stanford University including Earth Sciences, Education, Engineering, Law and Medicine. The school is the #1 ranked business school in the United States by U.S. News & World Report.

    In its biennial report “Beyond Grey Pinstripes”, the World Resources Institute and the Aspen Institute identified the Stanford Graduate School of Business as the leader among business schools that are incorporating academic content involving ethics, corporate social responsibility, and environmental sustainability into their curricula and activities. The ranking was based on an extensive survey in which schools were asked to describe cases, research, and course content that address these issues.

    The curriculum is designed to transform students — expanding their ideas, knowledge, and capabilities and preparing them to think, act, and even dream differently than when they arrived. During their first year, MBA students are greeted by a challenging curriculum divided into:

    • Perspectives courses such as Ethics in Management and Strategic Leadership, to give them the broad context of managerial issues
    • Foundations courses to provide the groundwork, such as how to use accounting to understand the performance of a company or how to
      build models and use economic theory to project future outcomes

    In addition to these curricular challenges, we work to help students develop capabilities necessary to lead, to achieve, and to change the world — to help them reach heights they may not have imagined when they arrived.

    We do this in three areas:

    • Critical Analytical Thinking — the ability to construct and recognize solid logical arguments, their underlying assumptions, and their limitations.
    • Personal Leadership — a deep self-awareness of their own strengths, weaknesses, and even identity, coupled with an understanding of myriad influence styles and how best to use them.
    • Innovative Thinking — the ability to think creatively and to develop new solutions to old problems.

    For More details, Check out: http://www.gsb.stanford.edu/
    The above are amongst the 3 best business schools in USA.

  • What is Knowledge Process Outsourcing (KPO)

    KPO or Knowledge Process Outsourcing involves outsourcing of knowledge intensive business processes to other companies or locations.

    Since outsourcing offers several advantages like cost savings, access to skilled resource pool and better quality, many global companies are outsourcing their knowledge based processes.

    KPO and BPO (Business Process Outsourcing) are closely related sectors. The major difference is that BPO is labor intensive and requires low level of expertise, while KPO requires in-depth knowledge in the area that is outsourced. Also, BPOs are more process based while KPOs are knowledge based

    The major areas that are outsourced under KPO
    Knowledge Process Outsourcing (KPO) means information related business task or knowledge-based processes such as research, analysis, consultancy or any other high-level task are outsourced

    The major processes outsourced are:

    • Data Analytics and Insights
    • Designing
    • Web applications
    • Business and market research and analysis
    • Data management
    • Financial and legal services
    • Research and development
    • Medical, pharmaceuticals and biotechnology related services
    • Training
    • Publishing
    • Content development
    • Remote education
    • Accounting, Tax returns
    • Financial services

    The biggest segment is however, data search integration and management which holds 29% of the KPO sector revenue. Next is biotech and

    pharmaceuticals, followed by engineering and design, R&D, education and publishing, and animation.

    Important Advantages of KPO

    • Productivity improvement
    • Optimum utilization of the resources
    • Reduction in cost
    • Improved Human Resource
    • Focus on core business areas
    • Cater to changing customer demands
    • Sophisticated technology at lower cost

    Career scope in KPO
    KPO is creating a huge number of career opportunities for educated and talented professionals including engineers, doctors, lawyers, accountants, designers, teachers, consultants, etc. It is also estimated that the salaries in KPO sector would be 25-50% higher than in other fields.

    KPO companies look for a diverse range of professionals who have a certain level of expertise in some domain. This sector is also great for fresher’s or beginners as it offers better opportunities and salaries to more qualified and experienced candidates.

    If a person is armed with right qualifications, experience, managerial skills, and client interaction skills, then there are endless possibilities of growth in KPO sector. You need in-depth domain knowledge, passion and aptitude for that field of work, and great communication skills, to soar high in this sector.

    Knowledge process outsourcing (KPO) is the outsourcing of core, information-related business activities. KPO involves outsourcing work to individuals that typically have advanced degrees and expertise in a specialized area.

    Companies utilize KPO when they are looking for specialized knowledge and expertise and when they have a shortage of skilled professionals. However, companies that engage in KPO offshore are typically doing so to reduce costs by hiring skilled workers earning lower wages in another location.

    Ideally, companies look to KPO to simultaneously obtain a highly-skilled workforce at a lower cost.

    Knowledge Process Outsourcing (KPO) will continue to grow rapidly as it benefits companies by providing cost-effectiveness, access to the best talent and thereby leading to better utilization of the resources.

  • How to make API using Laravel Passport?

    Laravel is an open-source PHP framework, created by Taylor Otwell and is used for developing web applications.

    API’s are now an important part of web development. An API basically specifies how software modules should interact. It helps developers to link applications to database and for user management, social app integration, push notifications, mobile app development and any other 3 rd party integration

    Laravel passport basically provides an OAuth2 server implementation. OAuth2 provides various standards for API authentication but is complex and is difficult to implement. Laravel passport is native OAuth2 server of laravel apps and is easy to learn and implement.

    What is Laravel Passport?
    In laravel framework there is a built-in Login form. To develop API authentication and for authenticating a User in API, we need a tokens. In general API needs a token for accessing the user or authenticate a users. So Laravel framework comes with a Laravel passport package,
    which provides the full OAuth2 server implementation.

    What does OAuth2 server?
    OAuth2 serve protect your API with access token or allow clients to request new access token and refresh them.

    Some grants supported by OAuth2 server are:

    • Authorization code grant
    • Implicit grant
    • Client credential grant
    • Resource Owner password credential grant
    • Refresh grant

    Installing passport in your application pl. visit laravel documentation and follow the instruction. It is easier to setup in your application – https://laravel.com/docs/7.x/passport

    Make an API using Laravel-Passport:
    APIs typically use tokens to authenticate users and do not maintain session state between requests. A simple example using Laravel passport shows how you can make a Login API and for the API testing using the postman.

    Follow the steps:

    • First setup your project with auth scaffolding and install the passport package in your
      application, visit this link https://laravel.com/docs/7.x/passport.
    • After installing, setup the scaffold simple register the user in your project.
    • Next, create the API routes. Laravel provide the api.php file for creating the api routes just
      like web.php.
    • Then create a controller for this route. Run the command:
    php artisan make:controller Api\apiController

    This command will create an apiController under the API directory in your controller directory. Then open this file and write code for login and return and response data in a format of JSON.

    Now our login API is created. So let’s run the php artisan serve command in your terminal and run the url in the postman. So open postman and paste the url:

    http://127.0.0.1:8000/api/login

    After open the postman then create two parameter fields and put the credential in postman like: email and password.

    Next, after filling the details then click on send button. You will get the token for your client.

    Using this token you can access your API what will you write in your code. This type of authentication is used for authenticate the client.

    As software development continues to become more and more integrated and complex companies will see see the number of API’s usage increase. So it is very important to integrate API’s in all software products.

    In case of any clarifications on developing the API, pl. contact us or write in comments section below.

    Resources:
    Laravel Passport – https://laravel.com/docs/7.x/passport
    Postman – https://www.postman.com/
    OAuth2 – https://oauth.net/2/