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  • Assign the Leads to Users

    FinCRM makes it easy to organize, track and allocate leads to Users and Groups
    Lead assignment process can run on auto-pilot by using Round Robin and distribute leads to Users as per allocation by Admin

  • How to setup Cron Job

    Cron jobs is used to automate repetitive tasks
    Cron schedules a command or script on the server to run automatically at a specified time and date

    Step1 Login to cPanel

    Step2 Go to Cron Jobs

    Step3 Click on Add/Edit

    Step4 Add Cron Job Command

    Step5 Add Time Setting

    Step6 Save

  • Benefits of Ticketing Software

    Ticket Management System is an enterprise issue tracking system for companies.
    Ticketing system can manage, archive and organize the support requests in the form of tickets posted via website or entered through call center, social media or phone call.

    Ticketing system is an integral part of CRM Software and is essential module in an organization to provide customer support. It acts as a central service hub for management of all sales and service issues.

    Benefits of the ticketing software are:

    Customer support
    Customer support provided by the ticketing software assists the company to handle the problems of the users

    Tracking Complaints
    Ticketing Software enables users to track their complaints online

    Quick Response time
    Ticketing Software ensures that customer issues are resolved within the shortest possible time

    Ticket Management
    Tickets will be displayed in an orderly manner, so the agents can prioritize them and solve them for prompt resolution

    Instant Communication
    Communication is critical in every business, so one of the benefits of using ticket management software is that clients receive instant messages about their issues

    Prioritize Complaints
    software will also teach how to prioritize since some tickets will be more important than others

    Reports
    Reports have important analytics about the problems that each user and department have, as well as help the business learn how to resolve issues in future

    Offer Suggestion
    If the users find the bug or any features suggestions, they can contact the
    company through the customer support

    Increase Efficiency
    If tickets are closed more quickly online then it will reduce the number of field visits by staff, which will mean significant savings

    Each ticket is assigned a status from the available status types. Like Open, Closed, Canceled, Resolved etc and can be updated by the customer service agent.

    FinCRM.com ticketing software module stores customer information in a searchable database, tracks interactions and automates the issue resolution process.

    Proper support to your customer is one of the most important aspects of CRM Software and a Ticketing Software addresses your organization’s customer service requirements.

  • Features of Ticketing Software

    Ticketing software collects all customer support requests from a wide range of sources and manages them in one location. It allows companies to keep track of the issues and complaints.

    It stores customer information in a searchable database, tracks interactions, automates the issue resolution process and automatically routes tickets to the proper technician and updates customer on the status of their query.

    Ticketing Software is an essential module of the CRM Software. As it helps in managing customer interactions quickly and efficiently with the goal of improving customer relationship

    The website viewers, clients or customers can create a new Support Ticket by filling the web form on the web portal and by clicking the Submit ticket or company agents can create a Ticket.

    Features of Ticketing Software are:

    Customer Portal
    A front end page in company website for Viewers. They can submit ticket via form or login and submit ticket

    Admin Control Panel
    Admin panel is used to manage the backend of the software. Admin can add/edit roles, category, agent info, articles etc from settings. Admin can also view detailed reports on tickets

    Agents and Supervisors
    Agents and Supervisors provide support to customers. They can also login and reply/view/close tickets

    Status Types
    Each ticket is assigned a status from the available status types. The following status types are predefined: Open, Closed, Canceled, and Resolved etc

    Dashboard
    Monitor your most important customer service related metrics in a Dashboard UI.
    It presents a view of open tickets, closed tickets, customer service metrics, agent data and customer service performance

    SLA Plan
    The purpose of the SLA Plan is to provide a length of time in which the help desk Administrator expects tickets to be closed. The service level agreements (SLA) define the agreed-upon service level between the provider and the customer

    Web based platform
    Ticketing software is developed for the ease of customer support so customers can login and view the ticket status online

    Simple User Interface
    The ticketing software is developed in a user-friendly interface where in a few clicks; customers can get their problem resolved

    Tracking Information on tickets
    Track the tickets opened by the clients. After the user opens a support ticket they can also view the reply by agents

    Email
    For the easy access to the ticket information, the ticket status can be viewed directly in the mailbox of the user. The user can easily go to the ticket page after viewing the email sent by the ticketing software to the mailbox of the user

    Grouping of the similar tickets
    There may be hundreds of queries each day and many queries may be repeated. So, the company can group similar tickets and can reply the same to all the queries which save the time of answering the tickets opened by the users

    Set priority of the tickets
    Users can set the priority of the tickets to low, high or medium according to the need. Using this feature, the company can solve the high prioritized issues at the beginning

    Mobile
    Online ticketing software supports all the platforms like Windows, Android, iOS, Mac and all mobile devices

    Using FinCRM.com CRM software a company can store customer information in a searchable database, track interactions and automate the issue resolution process

    The ticketing software provides the company with the ease to solve the customer problem online. It reduces cost and improves productivity and customer service and is an important component of any business.

  • What is Ticketing Software

    Ticketing software is a system for the improvement in the customer complaint handling and query handling system in a company.

    Ticket management is an integral part of any CRM software. Its objective is to resolve any problem or incident in a fast and efficient way and analyzing how the incidence has occurred

    Support Tickets are the inquiries of clients or website viewers made to the company for solving the problem or for general enquiry. The tickets serve to properly organize the needs of customers or users.

    Benefits of Ticketing Software

    The Ticketing software enables the customer support department by assigning the agents to receive, request, process and respond to service requests on the website. It allows companies to centralize all customers’ conversations

    Customers have access to all of their help desk features through a Web portal. Admin can see any information about customer’s tickets and queries

    The ticketing software assists in the proper management of the support tickets starting from the creation, assignment, tracking of changes and displaying the status of the tickets.

    Ticketing Software is an important component of customer management in CRM Software and all companies must implement it in order to provide exception service to customers.

    Using FinCRM.com Ticketing software module, companies can scale up and streamline customer service, reduce response time, inform about products, lower support cost and increase customer satisfaction.

  • The Sales Management Software

    There has been a big shift in how business is done these days and just like most other aspects of business, sales process have transformed over the years. There has been a complete change in what customers buy and how customers buy. The digital age has brought with it, new ways of managing sales and marketing and it is only wise for any business to adopt these new systems and strategies.

    Business today thrives greatly on acquiring the right data at the right time and making good use of the acquired data. With the high level of competition among businesses, one can understand why business owners are seeking out ways to effectively manage their business data and derive insights that can improve their sales process. The use of sales management software is a direct result of this.

    What is Sales Management Software?

    Sales management in a business is the process of organizing and managing your sales workforce to achieve a goal, whether you are selling a product or a service. This aspect of any business is quite crucial because sales are one of the business elements that directly impact revenue.

    Sales management software is software that helps a business’ sales team to achieve its goals by tracking and managing customer data, leading to reduced administrative time.

    Key Features of Sales Management Software

    It is vital that a business adopts sales management software for their operations as its importance in the digital business space cannot be overstated. As important as it is to have sales management software implemented, it is equally important to get the right software. Let’s look at some of the features that good sales management software should have.

    Contact Management

    One of the primary uses of sales management software is managing customer contacts. It is, therefore, necessary that contact management that will help manage customer data efficiently is in place.

    Lead Management

    Lead management is another vital feature that makes sales management software an excellent choice. This feature gives you a wholesome view of your sales activity and it works with the contact management system.

    Dashboard

    In any system where data is being managed, a dashboard becomes a necessity as it helps in the visualization and extraction of useful insight. A dashboard feature is one to look out for when making your choice.

    Other features include campaign management, analytics, sales order management, Deals and task, and so on.

    Benefits of Sales Management Software

    This article will not be complete without mentioning some of the benefits of using sales management software.

    Time Savings

    Using sales management software increases the speed and efficiency with which you organize and manage customer data, leading to increased administration and decision-making time.

    Promote teamwork

    Another benefit of using sales management software is increased coordination within your organization. Every team within the business can access sales information in real-time, which encourages inter-departmental collaboration.

    Automate workflow

    Automation of workflow is closely tied to time savings as it reduces manual operational tasks within your business administration.

    Using CRM Software for Sales Management

    A CRM Software can be used as a Sales management Software. The leads generated by CRM software through a variety of methods such as telemarketing, web-forms, people’s contact information, response cards, trade exhibits, and so on are maintained in CRM database.
    The data makes a salesperson’s job easier by freeing him up from time-consuming tasks like obtaining information about leads and conducting a thorough background check on clients.
    As a result, the CRM Software helps the organization’s sales operations run more efficiently.

    Final Thoughts

    The importance of sales management software in any business has been emphasized in this article and any business serious about improving its size and profit will consider the adoption of the system. It is important to note that you need to choose software that fits your business needs

  • What is Project Management

    A project is a one time, one-of-a-kind, and ongoing attempt or commitment to generate concrete or intangible results like a unique product, service, benefit, competitive advantage, etc.

    Project usually consists of a set of interconnected tasks that are scheduled to be completed over a set period and under specified parameters and constraints, such as cost, quality, and performance.

    Projects can help organizations and people reach their business and non-business goals more effectively by implementing change. We may make the adjustments we desire in a more organized and risk-free way using projects.

    Projects are distinct from other forms of work e.g., process, task, procedure. Meanwhile, a project is defined as a defined, distinct action that produces an observable and quantifiable result under preset conditions.

    Any undertaking with a deadline qualifies as a project. To be more specific, a project can be a goal, a resolution, a task, or just something you wish to perform to achieve a specific outcome.

    Why does a Business need Project management?

    The majority of initiatives have all of their resources, time, money, and objectives set out, but they are nonetheless disorganized. People who are used to working in chaotic circumstances may believe that everything will work out but what one person considers being a workable system is simply confusion to another. Project management module is an integral part of CRM Software

    A project management system can help with this:

    • Project management guarantees that you not only achieve your project’s goal, but also that it is completed on time, within budget, and within scope. It explains how to get started, what to do next, and how to finish. It’s similar to working with a template. You have access to all you need to know. All you have to do now is apply it to your project.
    • It will assist you in determining whether or not your current method is effective. If something goes wrong, it will assist you by providing alternatives. It will assist you in staying on track to achieve your end goal. In essence, project management does not spoon-feed you; rather, it teaches you how to cook—more efficiently and effectively than you would have done otherwise. Now, let’s look at what project management is and how it works.

    Advantages of Project Management

    • The first and most important benefit is that a different project manager is assigned to each project, allowing him or her to focus solely on that project, increasing the likelihood of success.
    • Another benefit of project management is that it helps the firm achieve efficiency in terms of capital, labor, and other operational expenditures by keeping a tight check on all project operations, which in turn helps management discover revenue-leaking areas and saves the company money.
    • It assists the firm in developing management characteristics in bright individuals by assigning them modest projects initially, then large projects, which creates a positive environment in the company where employees realize there is plenty of room for advancement.
    • Project management establishes a framework for measuring and accounting for workflow, ensuring that resources are allocated wisely to achieve the project’s objectives. This form of planning sets clear expectations for employees, offers clear directions, and includes methods for dealing with unanticipated events promptly.
    • Managing projects from beginning to end may assist a project manager keep track of his budget and detect difficulties or concerns before they become bottlenecks. This can also assist a company in ensuring on-time delivery, retaining pleased consumers, and projecting a professional image.
    • In the early stages of project planning, effective project managers make decisions on suitable staffing and team building. This can assist in guarantee that the project’s duties are given to the correct individuals with the relevant skill sets, allowing the firm to employ its human resources wisely and efficiently.

    Why FinCRM.comfor Project Management?

    With its rich planning, monitoring, and collaboration features like Task management, Documents feature, and Ticketing system, FinCRM.com makes your job enjoyable. It’s a hassle-free tool with a simple, easy-to-use design that allows you to work on your projects from anywhere and at any time.

    FinCRM.com is a go-to for an all-around project management experience with so many additional features like Task Manager, detailed Documents manager, ticketing system, RFQ, Leads tracking, and Team manager.

    We are very concerned about your privacy also and to assist and protect the security of your data, we’ve established a comprehensive set of procedures, technologies, and policies to provide you with a higher degree of protection than you might currently have.

    FinCRM.com enables you to deal with everything, quickly and easily, from start to finish, Document management, and issue resolution via ticketing System and so much more.

    Key features of Project Management System

    Our Project management System comprises of many key features which helps you to undergo your projects with much less hustle these are:

      • Projects:
        Create, Plan and track new or existing Projects with ease. In this you can easily see how many of your projects are open, Working, Completed, Closed, or are yet to be started. This helps you to better manage and execute your projects with maximum efficiency.
      • Tasks:
        Create, Check, schedule different tasks for your team. In this, you can easily see how many of your tasks are In Process, how many of them are Pending, how many of these tasks are Completed or are yet not Started. This helps you to better manage and execute various tasks of your Projects with maximum efficiency.
      • Document management:
        Manage existing documents or create new ones in real-time for all of your project-related documentation. In this, you can easily see the NAME of the Document, its TYPE, its SIZE, The DATE on which you have uploaded it, and also you can perform several actions on it like editing and deleting that document. This helps you to better collaborate with your team and execute your projects with maximum efficiency.
      • Ticketing:
        Solve issues with instant ticket generation and Problem-solving with a real-time ticket tracking feature. In this, you can easily see how many of your Tickets are open, Pending, or Closed. You can also launch a new ticket using the [ + NEW TICKET] button.
      • Request for quotation (RFQ):
        Request quotes from your suppliers for your specific products or services without hustle. In this you can easily see how many of your RFQ leads are present with each lead detailed accordingly while providing some essential information about that lead like NAME, PRODUCT, CATEGORY, PRODUCT SUBCATEGORY, QTY, PRICE, DOCUMENT TYPE, INQUIRIES, ACTIVE CREATED DATE, ACTION. This helps you to better manage your RFQ Leads with maximum efficiency.
    • Team:
      Stay connected with your team using this powerful and useful feature. In this, you can easily create new teams as well as filter out different teams based on the project they are in, and also edit or delete different teams according to the Project. This helps you to better manage different teams assigned to one or more projects with ease and maximum efficiency.

    Conclusion
    Project management is not just a remedy, but it is an important instrument in the business’s never-ending process of development and renewal. It enables a company to reduce and eliminate inherent risks, therefore increasing the likelihood of the launch and continued operations succeeding.

    Using each of these tools provided at FinCRM.com CRM Software, you can further break down your project activities, allocate resources, and schedule your work items and increase company and project efficiency considerably.

  • Guide to SEO – Search Engine Optimization

    The objective of search engine optimization (SEO) is to improve your website rank in search engines for your most effective keywords.

    Search engines work by using algorithms to evaluate websites by topic and relevance. Online Search is changing as search engine algorithms become more and more advanced using machine language. Google the most popular search engine, constantly tests its performance and revises the search results often.

    The 2 most important factors affecting SEO are:
    a. Content – High quality, relevant content is always number one factor in SEO
    b. Backlinks – Provide site relevance and are Important with emphasis on their quality than their quantity

    Good Quality Content
    The most important factor for search engine ranking is to write good quality original content. Create authoritative and engaging content as a long term strategy to promote your site.

    Authorative content can be written in the form of:

    • Blog
    • FAQ’s
    • Research Article
    • Infograhics
    • Image/Photo
    • Explanation Video
    • Social Media Post

    Showcase yourself as an expert by writing high quality content that engages users. Good quality content is the key to high ranking in search engines.

    Other important factors include robust site architecture with good internal links, short loading times and mobile optimization amongst others.

    The various SEO types are:

    • On-Page SEO
    • Off-Page SEO
    • Local SEO
    • Mobile SEO

    On-Page SEO
    On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site’s domain is considered – on page.

    On-page SEO is the term used to describe the strategy when a website owner or webmaster does some changes on his website itself with the prime objective of making it more search engine friendly and useful to its users.

    Professional Onsite SEO ensures that your web pages are fixed in such a way that the search engines will index them correctly.

    Some factors for On Page SEO include:

    • Keyword Analysis
    • Competitive Analysis
    • Title & Meta Tags
    • Heading & Alt Tags
    • Keyword Density
    • W3C/html Validation
    • Navigation and Internal Linking
    • Robots.txt
    • H1 / H2 tags
    • SEO Copywriting
    • Sitemap
    • Check Broken Links

    Fundamental to a good ranking is the technical performance of a page.

    a. Keyword Analysis
    Keyword Research is the most important component for Search Engine Optimization Process. When a person goes to a search engine like Google or others, they type in a word or phrase that they want information on. This is what is called a keyword.

    Choosing the right keywords is the first step to better search engine positioning. These keywords are obtained by using several keyword research tools. Keyword Research Tools include analysis of business and analyzing all the words that relate to your company or product.

    The keywords found after the completion of research are analyzed. In case of any alterations these keywords are again searched and confirmed after many brainstorming discussions with the clients and the researchers.

    It is important to generate user friendly content along with it being SEO friendly with relevant keywords depending upon the business type, either its products or services. This is the reason why SEO is the combination of knowledge and science.

    Keyword Research Tools:
    Google Keyword Planner – https://ads.google.com/intl/en_in/home/tools/keyword-planner/

    b. Competitor’s web site Analysis
    The purpose of doing competitor’s web site analysis is to get information and ideas about how your competitors are performing, what are your site rankings and what strategies will be needed for your site to lead your competitor. Process includes preparing report with website and covering information of competitor’s rankings.

    Title Tag Optimization
    The title tag has been and probably will always be one of the most important factors in achieving high search engine rankings.

    The <title> tag is required in all HTML documents and it defines the title of the document. This tag displays the page title in browsers toolbar and in the search-engine results (SERPs). It also provides a title for the page when it is added to favorites. A
    descriptive <title> tag is important in helping search engines determine your web page’s relevancy for certain keywords

    In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clicks.

    Meta Tag Optimization
    The meta description tag is meant to be a short and accurate summary of your page content. This description can affect your search engine rankings and can also show up directly in search engine results and affect whether or not the user clicks through to your site.

    The Meta Description Tag is a part of HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the search engines result pages (SERP), just below the Title Tag as a brief description of your page. In the Search Engine Results Pages, after reading the Title, a user usually studies the description of the page and decides whether they wants to visit your site or not.

    Keywords Optimization
    Web site promotion has important relevance with key word optimization. There are instances where some product name is being known by different spelling for example colour – color. Some of the complicated words are being placed in search box of the search engines wrongly.

    Take care of using all possible key words to find your web site in key word tag. Many times key words can be useful not in search engine submission but definitely in directories placement or trade leads.

    The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text

    Density of similar keywords leads to stuffing of keywords innumerably in the content which is tagged as spam by major search engines. Due to this it becomes essential to use these crucial keywords in correct frame of sentences, with relevant key phrases without
    deterring the quality of content.

    Search engine optimization process demands the combination of search engine friendly content and precise information so that the sole purpose of the generating website content remains unperturbed.

    For on-page SEO, the keyword is still vital, but the trend is moving away from a single subject/keyword towards entire topics.

    Robots.txt Optimization
    Search engines have code called spiders or robots to search a website and bring information back so that web pages can be indexed in the search results and found by web users. If there are files and directories you do not want indexed by search engines, you can use the “robots.txt” file to define where the robots should not go One of the most fundamental steps when optimizing a website is writing a robots.txt file. It helps tell spiders what is useful and public for sharing in the search engine indexes

    and what is not. It should also be noted that not all search spiders will follow your instructions left in the robots.txt file. In addition, a poorly done robots.txt file can stop the search spiders from crawling and indexing your website properly.

    Content Optimization
    There are aspects of the optimization process that gain and lose importance. Content optimization is no exception to this. Content is king. Through the many algorithm changes that take place each year, the weight given to the content on your pages rises and falls.

    While there are many characteristics of your content that are in the algorithmic calculations, there are a few that consistently hold relatively high priority.

    These are :
    1. Heading Tags (H1 – H6)
    When using your heading tags try to follow these rules:

    • Never use the same tag twice on a single page
    • Try to be concise with your wording
    • Use heading tags only when appropriate. If bold text will do then go that
      route

    2. Special Text (bold, colored, etc.)
    Special text (as it is used here) special is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content. Search engines have thus been programmed to read this as more important than the rest of the content and will give it increased weight. Reread your content and, if appropriate for both website visitors and search engines, use special text when it will help draw the attention to important information and also add weight to your keywords.

    3. Inline Text Links
    Inline text links are links added right into text in the verbiage of your content. It should be short and, whenever possible, be phrased with the most relevant keyword targets to the page the link leads to. It serves two purposes. The first is to give the reader a quick and easy way to find the information you are referring to. The second purpose of this technique is to give added weight to this phrase for the page on which the link is located and also to give weight to the target page.

    4. Keyword Density
    Keyword Density is the percentage of your total content that is made up of your targeted keywords. There is much debate with webmasters and the like as to what the “optimal” keyword density might be. Estimates seem to range from 3% to 10%.
    The best way is to simply place your targeted keyword phrase in your content as often as possible while keeping the content easily readable by a live visitor. If you are simply aware of the phrase that you are targeting while you write your content then chances are you will attain a keyword density somewhere between 3 and 5%.
    Stay in this range and, provided that the other aspects of the optimization process are in place, you will rank well across many of the search engines.

    5. Alt Optimization
    An alternative tag is the HTML tag that tells search engine what the images are all about. Since search engines cannot read text fixed in images, so alt tag tells search engines what the images are all about. Alt tag is helpful for visually damaged persons to understand the objective of images.

    Structured data
    Structured data is content written in a way that search engines can read it. So a website
    can describe the page in detail whether it a job, recipe, article, video etc
    Make structured data part of every webpage. Structured data has been proven to be a
    large ranking factor; its future-facing value can be seen today in rich snippet SERPs and
    social media sharing. In some verticals, it’s an absolute necessity.
    Check structured data: https://search.google.com/structured-data/testing-tool

    Page Load Time
    Page Load Times as an Important search engine ranking performance factor. If the website page does not load fast, then customer will move to some other website.

    Page Load time is the average time it takes for a web page to show completely on your screen. It can be reduced by optimizing images, cache, CSS etcPage load time is used in Google search engine algorithm and is a major factor in SEO.

    A fast page load time will help increase your rankings.

    Check page load time: https://developers.google.com/speed/pagespeed/insights/

    Mobile SEO
    The number of mobile searches carried out is increasing exponentially. Mobile Search is currently one of the most important features in SEO. Mobile searches often use different functionality and are strongly influenced by features such as conversational voice-based search with Siri, etc., as well as being influenced by local factors.

    Check Mobile optimization: https://search.google.com/test/mobile-friendly

    Off-page SEO
    Off-Site SEO refers to search engine optimization techniques that are not performed on your own website or page. A good back link profile is still a cornerstone and an important SEO metric.

    Backlink quality factors are probably the most important SEO metric on the off page side. SEO success was initially strongly based on PageRank which has always been oriented towards back links, and remains so to this day.

    It is not only the number of links, but also the quality of the backlink structure of a page, itself subject to various factors, which is crucial to a good ranking. Over the last few years, content quality has become more and more important as search engine but optimizing the content on your pages is not enough.

    For effective SEO you need help from other websites in the form of incoming links, commonly referred to as backlinks.

    Some of the popular methods for getting backlinks include:

    • Directory Submission
    • Article Building
    • Article Submission
    • Social Bookmarking
    • Search Engine Submission
    • Blog Commenting
    • DMOZ Listing
    • RSS Submission
    • Forum Link Building
    • Press Release Service

    Building Link Popularity
    Link Popularity refers to the number of links pointing to your site, from other sites on the web. Search Engines consider your site to be more important and rank it higher if more sites link to your site.

    Building links improves the popularity of your web pages. In general terms, the higher the PageRank of your website, the higher its importance for search engines and higher it gets ranked in the search engine result pages.

    Search engines also take into account the PageRank of the pages that link to your site and its industry relevance to your own industry. Links from higher PageRank pages and relevant sites give your site a higher value.
    There are two types of links you can establish on the web:

    1. Link Exchange – Link exchange is an easier way to establish links from other websites to your website. It gives a link from the links page on your site to the partner sites. In link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. This method is a fast way to establish many links to your website but it is unlikely to bring any great
    benefits.

    2. Non reciprocal Links – Non-Reciprocal links are incoming links established on the other websites where you do not need to link back to them. They are also called one-way links´ or ´Incoming links.

    There are many compelling reasons and methods to establish such one-way links which include linking back from a different website that you may own, publishing articles on sites, content syndication, listing in trade directories and press releases in news networks.

    Some of the ways include:
    Manual Directory Submission Service
    Web directories are still an important source of one-way inbound links to a website. An on-topic link in the right category will increase your link popularity and deliver targeted traffic to your website

    Article Submission
    Write few articles related to your site’s content and submit it on high ranked article submission directories to deliver targeted traffic from links in the author’s information

    Press Release
    Online PR can generate a lot of traffic to a site. A newsworthy press release will build large numbers of inbound links from high ranked news portals

    Blog Link Building
    Create Blogs and submit it to Blog directories & social network sites

    Forum Link Building
    Create back links from forums related to your work. This is excellent source of traffic & quality links

    Blog Commenting
    Blog commenting has proven to be one of the most effective link building strategies as it helps you get quick links to your website. Blog commenting involves posting comments in various blogs.

    RSS Submission
    Submit your website RSS feed to RSS directories

    Guest Posting
    This is where you provide an article or blog post in exchange for a link.
    There are some sites which provide you facility to create free web page or blog on which you can provide information related to your company / products directly or indirectly.
    These sites are highly ranked by google and fetch many visitors. They give you do follow links and also help you to rank keywords in search engines. By doing this you get additional traffic of these sites and some links that contribute to your site.

    Social Signals
    Social signals are factors that correlate strongly to better rankings. Links and recommendations from Facebook Google, Twitter Pinterest etc are very important for SEO. The correlation of social metrics with better rankings remains high, with recommendations and related signals from the social graph strongly related to good Google rankings. Publish content to your social accounts, then nurture leads based on their social engagement

    Wikipedia
    Wikipedia is an exceptional case and can be regarded in principle as a universal Brand.
    The domain ranks very highly, usually at position 1 or 2, for many keywords. Wikipedia has a significant influence both on the ranking distribution in search results, and on the correlations.

    Infographics
    Infographics has become some of the most wide-spread types of content generated for link building.

    There are two types of backlinks:
    a. DoFollow

    DoFollow backlinks provide link weight to your website and boosts website authority

    b. NoFollow
    The No-Follow Backlink instructs the search engine to not to follow the link but is an important factor in rankings

    Here is a list of some very high ranking websites that you can use to create content on and in turn get back links for your site and boost your rankings:

    wikipedia.com
    google.com/business
    facebook.com
    twitter.com
    tumblr.com
    linkedin.com
    medium.com
    www.quora.com
    www.youtube.com
    pinterest.com
    reddit.com
    blogger.com
    wordpress.com
    slideshare.net
    flickr.com
    vimeo.com
    getpocket.com
    dribbble.com
    behance.net
    slashdot.org
    scoop.it
    instructables.com
    wikihow.com

    You can prepare a complete report which includes the direct landing pages where your links are submitted. You can always cross check the linking pages and the live links.

    These resources give you the basic tools and tactics for a successful link-building campaign, but keep in mind that all good link building is relationship building.

    SEO Tools and Resources from Google:
    1. Google Pagespeed Insights – https://developers.google.com/speed/pagespeed/insights/
    See how fast your website loads and how you can improve it

    2. Google Mobile Friendly Test – https://search.google.com/test/mobile-friendly
    See if Google considers your website mobile friendly

    3. Google Keyword Tool – https://ads.google.com/intl/en_in/home/tools/keyword-planner/
    Find the right keywords to use in your Google Ad campaign

    4. Google Webmaster Tools – https://www.google.com/webmasters/
    Check your website’s search traffic and performance and fix issues

    5. Search Engine Optimization (SEO) Starter Guide –
    https://support.google.com/webmasters/answer/7451184?hl=en
    Best guide on search engine optimization and how to improve search engine rankings

    6. Google My Business – https://www.google.com/intl/en_in/business/
    Helps businesses create and manage their information, which appear in Google Search
    and Maps

    7. Google Analytics – https://analytics.google.com/
    Free web analytics service offered by Google that tracks and reports website traffic

    8. Google Structured Data Testing Tool – https://search.google.com/structured-data/testing-tool

    Provides Standardized format for providing information about a page and classifying content

    Conclusion:
    SEO is a continuous process. Analyze your web traffic and see which sources are generating the most leads. Authoritative content and high quality of backlinks remains crucial factors in SEO.

  • What is Lead Management?

    Leads are potential customers who have shown interest in a product or service but have not yet made a purchase
    Lead Management is the process of identifying, informing and communicating contacts about a company’s products and services and converting them into potential customersUsing advanced sales tools and automation, potential customers receive information about what they are interested in. Thus making them to buy the product or service. Lead management Software collates all data that revolve around leads, consisting of any type of contact between a consumer and a company e.g. request for information, filling out contact form, deals, close etc

    There are several stages in Lead Management process:

    a. Data Collection
    Companies generate leads through numerous sources such as website contact form, social media, advertising, call center and emails, events, conferences, etc
    These prospects become leads when the company obtains their area of interest, contact details etc
    The lead acquisition functionality allows for simple and efficient acquisition of lead data into the lead management system

    b. Communication
    Customer interest can be increased by doing individualized communication measures like providing them with product catalogue and benefits etc
    This is a crucial aspect of lead management which consist of reaching out to leads
    Lead nurturing and personal interaction with enquirers is vital to success

    d. Lead analysis
    It involves lead scoring or evaluation of contacts on basis of probability of them becoming a customer and showing them as a sales funnel
    Leads are properly qualified and are checked to identify whether they are worth pursuing
    Lead scoring allocates points based on deal closing related factors
    Lead distribution is done and leads are passed on to the relevant sales people

    c. Closing Leads
    Decisive steps taken to conclude the sales process
    It involves managing contacts, leads, accounts and transforming them to customers

    d. Analytics and ROI Analysis
    Analytics makes it possible to evaluate the cost per lead and ROI of Lead generation
    Understanding analytics allows you to plan more efficiently for future marketing campaigns overall performance and cost benefits of their marketing and sales strategies.

    Lead management Software provides a centralized database to manage lead information
    Lead Management is an integral part of every company’s marketing strategy and it involves various steps in order to guide the lead through the customer journey.

    The goal of FinCRM.com lead management software is lead conversion i.e the transformation of a lead into a client.