Lead Generation is the most important factor in the Sales and Marketing initiatives of any company.
The entire process of lead generation should be clearly presented on a flow chart so that a company can then quantify the number and quality of leads on the basis of Lead source.
Some of the major sources of Leads are:
Website Contact form
Social Media
Blogging
Website content
Trade Shows
Newsletter and email marketing
PPC like Google Ads, Facebook Ads
Phone call
Videos
Webinars
Customer Database
Print Ads